Professional with over 12 years of invaluable experience managing numerous concurrent creative design projects, interactive design, concept development, and visual communications. Capable of raising brand awareness by utilizing the expertise acquired from a variety of creative roles held over the course of a career. After spending over a decade in the industry, I made the decision to take a break to upskill and enhance my abilities by returning to university to earn my second master’s, MSc in User Experience Design. I have been working while continuing to pursue my education, obtaining several certifications in character illustration, usability analysis, and digital media marketing. I am confident that I bring more to the table than just my design skills after completing two master’s degrees and twelve years of work experience.
Education
- MSc. in User Experience Design – 2021 -2022 (Distinction) (Kingston University, United Kingdom)
- Certified Usability Analyst (CUA of the month with the highest score) – 2018 (Human Factors International)
- Certification in Digital Media Marketing – 2015 (EduPristine)
- Post Graduate Diploma in Design Communication – 2010 -2011 (Distinction) (Lasalle College of Arts, Singapore)
- Bachelor’s in mass media (Advertising) – 2007 -2009 (Distinction) (University of Mumbai)
Select Clients
Iteeha
Revenue
Spice Culture
Dlecta
Loreal
From Monday (Nutrition)
Sahasrar
Jute Frog
Ace Corporation
ITM – Institute For Technology and Management
Thomas Scott
Sarda Farms
Quatro
Global Education Solutions
United Business Consultancy Services
Festiva Premium Tea Brand
ICICI
The wanderers
Frisbees
Skills
User Experience Design
User Interface Design
Design Systems
Storyboarding
Style guide/Mood board
User Research
User Testing
Advanced Prototyping
Concept Development
Website Design
Mobile App Design
Visual Identity
Design Strategy
Editorial Design
Packaging Design
Print Production
Illustration
Digital Media Marketing
Technical Skills
Figma
Jira
Miro
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe Premiere Rush
Adobe After Effects
Sketch
Procreate
Work Experience
Digital Product Designer – Careology (September 2022 – December 2022)
I worked on digital as well as marketing collaterals at Careology as a digital product designer. The position allowed me the chance to learn, develop, and upskill through close collaboration on design systems, web applications, and mobile applications, and involvement in conducting and planning user research interviews. Additionally, I closely collaborated with the brand and marketing team to produce marketing materials including flyers, digital media creatives, etc
Kingston University – User Experience Designer (September 2021 – September 2022)
User research, Usability testing, User interface designing, Wireframing, Advanced prototyping for IOS, Android, Web and Desktop, Style guide, Moodboard and Design Systems. Independently worked on designing 3 mobile applications, redesigned the Aldi website, worked on conceptualising and designing an interactive transparent display for Shakespeare’s Globe Theatre and recently finished working on an application for Iteeha (an organisation supporting and leveraging lost Indian folk art and artisans)
Scabal – User Experience Designer (January 2022 – March 2022
Worked on building an online (Mobile app) presence for Men’s luxury fashion brand. Currently, the brand’s only online presence is the website.
TAJ HOTELS – Communications & Design Manager (April 2019 – August 2021)
Responsible for the full range of communication solutions for the organisation, including the User Experience Design for the intranet in the form of web and app development, editorial, design and production of a wide range of digital, web and print communications, as well as key stakeholder communications projects and employee engagement campaign initiatives.
SHELL ACCOUNT – Global Communications Advisor – Imagination – London, United Kingdom – (July 2014 – April 2019)
I worked with a variety of the world’s top design and advertising agencies to ensure that they produce consistent and ‘on brand’ communications that reflect Shell’s core values. It covered all Web, mobile applications, ATL/BTL communication, film and video and large-scale exhibition materials.
RedEye Media Pvt. Ltd. – Senior Visualizer & Creative Designer (April 2011 – June 2014)
Spearheading a team of 4 designers, I was in charge of creating, conceptualising and executing marketing campaigns for various digital and print channels – website, social media, email marketing, media channels, magazines and newspapers
Digit 9.0 Web Marketing – Content Syndication (June 2009 – April 2010)
Worked on video-sharing platforms such as YouTube, Dailymotion and others. I collaborated closely with well-known international production houses and implemented digital marketing concepts and strategies for their upcoming and ongoing projects