About Me
I’m a User Experience Designer. I use human-centered design to create intuitive and delightful digital products.
I’m a UX Designer. I’ve been cracking design challenges for both print and web for over 10 years, and absolutely love what I do.
With a work history rooted in designing, branding and communications, I’m passionate about pushing products to the next level through a design process that includes data-backed user research, rapid iteration, and clean user-focused UI.
When I’m not crafting experiences, I’m baking, cooking, sketching and exploring. Sometimes in rainy parts of the UK or maybe somewhere thousands of miles away.
Regardless of where I am, I’m always passionate about learning.
Let’s connect!!
Technical Skills
Experience
March 2023 - October 2024 (London,UK)
Magiclick Digital (Full-time)
User Experience Designer (Fintech)
- Deriving use cases, personas, concepts, user journeys, and information architecture from qualitative and quantitative data.
- Conducting client workshops, research, and delivering reports.
- Creating user flows, storyboards, prototypes, and wireframes (using Figma, XD, Miro).
- Designing user interfaces for websites, tablets, mobile websites, and mobile applications.
- Collaborated with cross-functional teams, including product managers and developers, to design intuitive user interfaces, contributing to a considerable increase in
user engagement and satisfaction as measured by user feedback and analytics.
- Designed user-centric interfaces, increasing user satisfaction scores through user research, prototype testing, and leveraging tools such as Figma and Adobe XD.
September 2022 - December 2022 (London,UK)
Careology (Contract)
Digital Product Designer (Medtech)
- Worked on both digital and marketing materials. Through close collaboration on design systems, web applications, and mobile applications, as well as participation in
the planning and execution of user research interviews, the position allowed me to learn, grow, and upskill.
- Worked very closely and thoroughly with the accessibility guidelines (WCAG) since it was in the healthcare sector.
- Worked together with the marketing team and the brand to create marketing collateral like flyers and digital media creatives, among other things.
- Designed a user-centric mobile application interface that increased user engagement, using Figma for prototyping and user testing.
April 2019 - August 2021(Mumbai, India)
Taj Hotels (Full-time)
Digital & Communications Manager (Hospitality)
- Responsible for the full range of communication solutions for the organisation.
- User Experience Design for intranet in the form of website and application design.
- Editorial design and production of a wide range of digital, web, and print communications.
- Stakeholder communications projects and employee engagement campaigns.
July 2014 - April 2019 (London, UK)
Shell Account – Imagination, UK (Full-time)
Global Communications Advisor (Oil & Gas)
- Worked with a variety of the world’s top design agencies to ensure that they produced consistent and ‘on brand’ communications that reflected Shell’s core values.
- It covered all Web, mobile applications, ATL/BTL communication, film and video, and large-scale exhibition materials.
June 2011 - June 2014 (Mumbai, India)
RedEye Media Pvt. Ltd. (Full-time)
Senior Visualiser & Creative Designer (Edtech)
- Spearheading a team of 4 designers, I was in charge of creating, conceptualising, and executing marketing campaigns for various digital and print channels.
- Website, social media, email marketing, media channels, magazines, and newspapers.
- Designed and executed cross-platform visual content for websites, social media, email marketing campaigns, and traditional media outlets, boosting engagement
rates and leading to an increase in client acquisition over 3 years.
April 2009 - March 2010 (Mumbai, India)
Digit 9.0 web marketing (Full-time)
Content Syndication and Creative Designer
- As a team member of the Content Syndication at Digit9.0, I worked on video-sharing platforms like YouTube, Dailymotion, etc.
- I closely worked with well-known clients like UTV Motion Pictures, Tips Films, Warner Brothers, etc, executing digital marketing concepts and strategies and making performance reports for their upcoming movies.
- Handled and maintained YouTube channels, designed YouTube and Dailymotion skins as per the ongoing projects and also ran activities and contests related to the same.
- My role also involved generating weekly and monthly reports and stats for the related projects for the client.
April 2007 - January 2009 (Mumbai, India)
Softfocus Telefilms (Part-time)
Research & Coordination and Asst. Art Director
- Worked as Asst. to the Art Director. However, since it was a small organization, I got an opportunity to experience every aspect of the business.
- My responsibilities included researching and coordinating (Pre-Production, Post Production and Production).
- Have worked as the assistant to Art Director on documentaries for SEWA (Self Employed Women Association).
- I have also been a part of the pre-production, production and post-production team for reality shows:- International Karate Championship (by leading Bollywood actor Akshay Kumar) which aired on ColoursTV (Viacom 18 ), Shabaash India aired on ZEE TV and Kitchen Champion aired on ColoursTV (Viacom 18 ).
- My job also involved travelling across India for outdoor shoots.
Certification
- Agile User Experience Design and Research (LinkedIn Learning – 2024)
- UX Writing Fundamentals (LinkedIn Learning – 2024)
- Conduct UX Research and Test Early Concepts (Google – 2024)
- Google AI Essentials (Google – 2021)
- Certified Usability Analyst (CUA) (Human Factors International – 2018)
Education
- M. Sc in User Experience Design – 2021 -2022 (Kingston University, United Kingdom)
- Post Graduate Diploma in Design Communication – 2010 -2011 (Lasalle College of Arts, Singapore)
- Bachelors in Mass Media (Advertising) – 2007 -2009 (University of Mumbai)
Skills
- User Experience Design
- User Interface Design
- Design Systems
- Wireframing
- Phototyping
- Storyboarding
- Style-guide/Mood board
- User Research & Testing
- Advanced Prototyping
- Concept Development
- Website Design
- Mobile App Design
- Visual Identity
- Design Strategy
- Editorial Design
- Packaging Design
- Print Production
- Illustration
- Digital Media Marketing
Technical Skills
- Figma
- Adobe XD
- Sketch
- Miro
- Jira
- Hotjar
- Zeplin
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere Pro
- Adobe After Effects
- Procreate