Disha Jhunjhunwala
Head of UX & Interaction Design
I design digital experiences that are intuitive, purposeful, and built around people.
About Me
Designing with intention. Leading with empathy.
I’m a UX and Interaction Designer with over 15 years of experience crafting digital products across fintech, medtech, hospitality, and lifestyle/real estate. Currently based in Dubai, I lead UX and interaction design at Belong — working across web, mobile, e-commerce platforms, and IoT solutions for a diverse portfolio of clients.
My approach blends human-centered research with strategic thinking and clean, considered UI. I believe great design is invisible — it just works.
What I Do
User Experience Design
From discovery to delivery, I design digital experiences that put users first. My process covers research, personas, user journeys, information architecture, wireframing, prototyping, and high-fidelity UI — for web, mobile, apps, e-commerce, and IoT. Every design decision is grounded in data and tested against real user behaviour.
Visual & Interaction Design
I bring ideas to life with visual craft and precision. With a background spanning graphic design, editorial, branding, and digital media, I design interfaces that are not only functional but visually distinctive — with a close eye on design systems, style guides, and consistency across every touchpoint.
Brand & Design Consultancy
Having worked with global brands including Shell and Taj Hotels, I understand how design shapes perception. I help businesses build coherent brand identities — from research and strategy through to guidelines, communications, and execution — ensuring everything you put out in the world reflects who you are.
Work Experience
•Lead and manage UX/UI design projects across a diverse client portfolio, ensuring quality and efficient delivery.
•Direct collaboration with Frontend Development and Content Management teams on detailed design solutions.
•Design end-to-end digital experiences: navigation flows, information architecture, wireframes (lo-fi and hi-fi), and UI for websites, mobile apps, e-commerce platforms, microsites, intranets, portals, and IoT solutions.
•Contribute to business development through strategy, UX/UI pitches, and client presentations.
•Produce digital marketing content including email campaigns, social media creatives, and activation platforms.
•Develop and maintain design systems, style guides, and design specifications for consistency across all digital outputs.
•Stay current on emerging design trends and technologies to deliver cutting-edge solutions.
•Derived use cases, personas, concepts, user journeys, and information architecture from qualitative and quantitative data.
•Conducted client workshops, user research, and delivered detailed reports.
•Created user flows, storyboards, prototypes, and wireframes using Figma, Adobe XD, and Miro.
•Designed interfaces for websites, tablets, mobile websites, and applications.
•Collaborated with cross-functional teams including product managers and developers to improve user engagement and satisfaction.
•Collaborated closely on design systems, web and mobile applications, and user research interviews.
•Applied WCAG accessibility guidelines throughout, given the healthcare context.
•Participated in the planning and execution of user research interviews.
•Created marketing collateral including flyers and digital media creatives in collaboration with the brand team.
Manager (Hospitality)
•Managed the full range of communication solutions for the organisation.
•Led UX design for the company intranet, including website and application design.
•Oversaw editorial design and production across digital, web, and print channels.
•Delivered stakeholder communications and employee engagement campaigns.
•Worked with leading global design agencies to ensure consistent, on-brand communications aligned to Shell’s values.
•Covered web, mobile applications, ATL/BTL, film, video, and large-scale exhibition materials.
•Led a team of 4 designers to conceptualise and execute marketing campaigns across digital and print.
•Handled websites, social media, email marketing, media channels, magazines, and newspapers.
What My Colleagues Say
Disha is a great designer, thinks on her feet and is always quick to apply a creative solution to both everyday and unusual problems. She works hard and we were lucky to have such a happy, reliable, and dedicated colleague at Imagination. I have developed an appreciation for her artistic abilities and have noticed that they show in everything she does.
Valerina Braganza
Disha has been a wonderful colleague whom I have had the pleasure of working with over the last couple of years. Her ability to think out of the box reflects clearly through her creative artwork. Her approach to design is elegant yet striking, making for a perfect combination and in turn, some cutting-edge art!
Disha was an engaged & much-valued member of our Communications team. In the time that she reported to me, she actively worked on sharpening her design skills, building her executive presence, and executing flawlessly. Her openness to feedback – even to actively seek it – and attitude to learn from it, is wonderful.
“Disha’s passion for user-centered design shines through in her work. Her enthusiasm is infectious, and she consistently goes above and beyond to ensure that the user experience is not only functional but delights the user. Her ability to collaborate effectively with cross-functional teams and her keen eye for detail make her an invaluable asset to any project.”