About Me
I am a User Experience Designer based in London, UK. I use human-centered design to create intuitive and delightful digital products. I am currently working as User Experience Designer for a Fintech agency
I’m a UX Designer based in London, UK. I’ve been cracking design challenges for both print and web for over 10 years, and absolutely love what I do.
With a work history rooted in designing, branding and communications, I’m passionate about pushing products to the next level through a design process that includes data-backed user research, rapid iteration, and clean user-focused UI.
When I’m not crafting experiences, I’m baking, cooking, sketching and exploring. Sometimes in rainy parts of the UK or maybe somewhere thousands of miles away.
Regardless of where I am, I’m always passionate about learning.
Let’s connect!!
Technical Skills
Experience
Mar 2023 - Present (London,UK)
Magiclick Digital (Full-time)
User Experience Designer
Deriving use cases, personas, concepts, user journeys, and information architecture from qualitative and
quantitative data.
Conducting client workshops.
Conducting research and delivering reports.
Working on design systems and ensuring that designs adhere to WCAG standards for maximum reach.
Creating user flows, storyboards, prototypes, and wireframes (using tools like Figma, XD, and Miro)
Designing user interfaces for websites, tablets, mobile websites, and mobile applications
Collaborating with the technical team to ensure the best solution is designed.
September 2022 - December 2022 (London,UK)
Careology (Contract)
Digital Product Designer
Worked on both digital and marketing materials.
Through close collaboration on design systems, web applications, and mobile applications, as well as participation in the planning and execution of user research interviews, the position allowed me to learn, grow, and upskill.
Worked very closely and thoroughly with the accessibility guidelines (WCAG) since it was the healthcare sector.
Worked together with the marketing team and the brand to create marketing collateral like flyers and digital media creatives, among other things.
April 2019 - August 2021(Mumbai, India)
Taj Hotels (Full-time)
Design & Communications Manager
Responsible for developing the full spectrum of visual communication solutions for the organization by managing the development, editorial, design and production of a broad range of internal communications and key stakeholder communications projects/assignments and employee engagement campaign initiatives.
Strategising, developing content and creating the visual design for various audiences in diverse functions using multiple communication channels such as Intranet, Employee application, Emails, Posters, Banners, Town halls, Road Shows, etc.
Played a vital role in creating and sustaining brands for internal stakeholders - Conceptualizing themes
Visualizing and designing communication.
Establishing an Internal Communications strategy for change management projects in conjunction with
senior management.
Implementing Communication strategies for staff and management for India and International associates.
Partnering with local communication representatives to understand trends and collate local press stories to
showcase on the Intranet.
Working closely with the Marketing Communications and Digital Teams to advise and consult with them to
customize and communicate corporate visual communications internally.
Selecting and reviewing creative material submitted by external partners to create favourable
communications.
July 2014 - April 2019 (London, UK)
Shell Account – Imagination, UK (Full-time)
Global Communications Advisor
As Global Brand Guardian at the Shell Communication Checkpoint, I worked with a variety of the world’s top design and advertising agencies to ensure that they each produce consistent and ‘on brand’ communications that reflect Shell's core values.
My job involved partnering with a variety of teams across Shell to monitor all materials created and ensure innovative and effective communications for Shell.
It covered all ATL/BTL and internal communication, film and video and large-scale exhibition materials and involved liaising with global submitters to ensure communications materials were created within the parameters of the Shell Visual Identity and Communications policy, ensuring a strong and consistent global brand identity.
It also involved reporting on and analyzing communications to recognise trends on a global and regional level, demonstrating the effectiveness of Shell’s Visual Identity program and exponentially increasing brand value.
It aided Shell Brands International in monitoring Shell Communications globally and helped us reach out to teams in trouble to provide additional assistance or training that is needed.
June 2011 - June 2014 (Mumbai, India)
RedEye Media Pvt. Ltd. (Full-time)
Senior Visualiser & Creative Designer
As a senior Visualiser and a Designer, I was responsible for helping clients achieve the objective of communication campaigns.
Designing the communication strategy to achieve business objectives backed by measurable results.
Designing the communication strategy to achieve business objectives backed by measurable results.
Guiding the team of junior designers (art, copy, and tech) to come up with solutions within timelines.
Understand the brand proposition and create a unique visual identity for the brand on digital and other platforms.
Own the visual experience of the brand across all digital and print channels.
Understand the communication and marketing objectives and how the visual brand identity can contribute to them.
April 2009 - March 2010 (Mumbai, India)
Digit 9.0 web marketing (Full-time)
Content Syndication and Creative Designer
As a team member of the Content Syndication at Digit9.0, I worked on video-sharing platforms like YouTube, Dailymotion, etc.
I closely worked with well-known clients like UTV Motion Pictures, Tips Films, Warner Brothers, etc, executing digital marketing concepts and strategies and making performance reports for their upcoming movies.
Handled and maintained YouTube channels, designed YouTube and Dailymotion skins as per the ongoing projects and also ran activities and contests related to the same.
My role also involved generating weekly and monthly reports and stats for the related projects for the client.
April 2007 - January 2009 (Mumbai, India)
Softfocus Telefilms (Part-time)
Research & Coordination and Asst. Art Director
Worked as Asst. to the Art Director. However, since it was a small organization, I got an opportunity to experience every aspect of the business.
My responsibilities included researching and coordinating (Pre-Production, Post Production and Production).
Have worked as the assistant to Art Director on documentaries for SEWA (Self Employed Women Association).
I have also been a part of the pre-production, production and post-production team for reality shows:- International Karate Championship (by leading Bollywood actor Akshay Kumar) which aired on ColoursTV (Viacom 18 ), Shabaash India aired on ZEE TV and Kitchen Champion aired on ColoursTV (Viacom 18 ).
My job also involved travelling across India for outdoor shoots.
Education
- M. Sc in User Experience Design – 2021 -2022 (Kingston University, United Kingdom)
- Certified Usability Analyst (CUA of the month with the highest score) – 2018 (Human Factors International)
- Certification in Digital Media Marketing – 2015 (EduPristine)
- Post Graduate Diploma in Design Communication – 2010 -2011 (Lasalle College of Arts, Singapore)
- Bachelors in Mass Media (Advertising) – 2007 -2009 (University of Mumbai)
Skills
- User Experience Design
- User Interface Design
- Design Systems
- Wireframing
- Phototyping
- Storyboarding
- Style-guide/Mood board
- User Research & Testing
- Advanced Prototyping
- Concept Development
- Website Design
- Mobile App Design
- Visual Identity
- Design Strategy
- Editorial Design
- Packaging Design
- Print Production
- Illustration
- Digital Media Marketing
Technical Skills
- Figma
- Adobe XD
- Sketch
- Miro
- Jira
- Hotjar
- Zeplin
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere Pro
- Adobe After Effects
- Procreate