About Me
I’m a UX and Interaction Designer with 15+ years of experience — and a genuine love for solving the problems that matter to people.
I work at the intersection of strategy, research, and design. My career has taken me from Mumbai to Singapore, London to Dubai — across industries as varied as oil & gas, hospitality, healthcare, fintech, and luxury real estate. What’s stayed constant is my belief that great design starts with understanding people.
Currently, I lead UX and Interaction Design at Belong in Dubai, managing design across a diverse portfolio of clients and overseeing end-to-end digital experiences for web, mobile, e-commerce, and IoT.
Outside of work, I bake, sketch, cook, and explore — always with something new to learn just around the corner.
Let’s connect!!
Tools & Technologies
Experience
December 2024 – Present | Dubai, UAE
Belong | Full-time
Head of UX & Interaction Design (Lifestyle / Real Estate)
- Lead and manage UX/UI design projects across a diverse client portfolio, ensuring quality and efficient delivery.
- Direct collaboration with Frontend Development and Content Management teams on detailed design solutions.
- Design end-to-end digital experiences: navigation flows, information architecture, wireframes (lo-fi and hi-fi), and UI for websites, mobile apps, e-commerce platforms, microsites, intranets, portals, and IoT solutions.
- Contribute to business development through strategy, UX/UI pitches, and client presentations.
- Produce digital marketing content including email campaigns, social media creatives, and activation platforms.
- Develop and maintain design systems, style guides, and design specifications for consistency across all digital outputs.
- Stay current on emerging design trends and technologies to deliver cutting-edge solutions.
March 2023 – October 2024 | London, UK
Magiclick Digital | Full-time
User Experience Designer (Fintech)
- Derived use cases, personas, concepts, user journeys, and information architecture from qualitative and quantitative data.
- Conducted client workshops, user research, and delivered detailed reports.
- Created user flows, storyboards, prototypes, and wireframes using Figma, Adobe XD, and Miro.
- Designed interfaces for websites, tablets, mobile websites, and applications.
- Collaborated with cross-functional teams including product managers and developers, contributing to measurable increases in user engagement and satisfaction.
September 2022 – December 2022 | London, UK
Careology | Contract
Digital Product Designer (Medtech)
- Collaborated closely on design systems, web and mobile applications, and user research interviews.
- Applied WCAG accessibility guidelines throughout, given the healthcare context.
- Created marketing collateral including flyers and digital media creatives in collaboration with the brand team.
- Designed a user-centric mobile application interface that improved user engagement.
April 2019 – August 2021 | Mumbai, India
Taj Hotels | Full-time
Design & Communications Manager (Hospitality)
- Managed the full range of communication solutions for the organisation.
- Led UX design for the company intranet, including website and application design.
- Oversaw editorial design and production across digital, web, and print channels.
- Delivered stakeholder communications and employee engagement campaigns.
July 2014 – April 2019 | London, UK
Shell Account – Imagination, UK | Full-time
Global Communications Advisor (Oil & Gas)
- Worked with leading global design agencies to ensure consistent, on-brand communications aligned to Shell’s values.
- Covered web, mobile applications, ATL/BTL, film, video, and large-scale exhibition materials.
June 2011 – June 2014 | Mumbai, India
RedEye Media Pvt. Ltd. | Full-time
Senior Visualiser & Creative Designer (Edtech)
- Led a team of 4 designers to conceptualise and execute marketing campaigns across digital and print.
- Designed cross-platform visual content for websites, social media, email marketing, and traditional media, boosting engagement and contributing to client acquisition growth over 3 years.
April 2009 – March 2010 | Mumbai, India
Digit 9.0 web marketing | Full-time
Content Syndication & Creative Designer
- Managed video-sharing platforms (YouTube, Dailymotion) for clients including UTV Motion Pictures, Tips Films, and Warner Brothers.
- Designed YouTube and Dailymotion channel skins; ran digital campaigns, contests, and activities.
- Generated weekly and monthly performance reports for clients.
April 2007 – January 2009 | Mumbai, India
Softfocus Telefilms | Part-time
Research & Coordination / Assistant Art Director
- Assisted the Art Director across pre-production, production, and post-production.
- Worked on documentaries for SEWA (Self Employed Women’s Association).
- Contributed to reality shows airing on ColorsTV and Zee TV, including outdoor shoots across India.
Certification
- Agile User Experience Design and Research – LinkedIn Learning, 2024
- UX Writing Fundamentals – LinkedIn Learning, 2024
- Conduct UX Research and Test Early Concepts – Google, 2024
- Google AI Essentials – Google, 2021
- Certified Usability Analyst (CUA) – Human Factors International, 2018
Education
- MSc in User Experience Design — Kingston University, United Kingdom (2021–2022)
- Post Graduate Diploma in Design Communication — Lasalle College of Arts, Singapore (2010–2011)
- Bachelor of Mass Media (Advertising) — University of Mumbai (2007–2009)
Skills
UX & Product Design
User Experience Design · User Interface Design · Interaction Design · Design Systems · Wireframing · Prototyping · Storyboarding · Advanced Prototyping · Concept Development · User Research & Testing · Information Architecture
Visual & Brand Design
Visual Identity · Website Design · Mobile App Design · Editorial Design · Packaging Design · Print Production · Illustration · Style Guides / Moodboards · Digital Media Marketing
Tools
Figma · Adobe XD · Sketch · Miro · Jira · Hotjar · Zeplin · Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe Premiere Pro · Adobe After Effects · Procreate