About Me
I’m a UX and Interaction Designer with 15+ years of experience — and a genuine love for solving the problems that matter to people.
I work at the intersection of strategy, research, and design. My career has taken me from Mumbai to Singapore, London to Dubai — across industries as varied as oil & gas, hospitality, healthcare, fintech, and luxury real estate. What’s stayed constant is my belief that great design starts with understanding people.
Currently, I lead UX and Interaction Design at Belong in Dubai, managing design across a diverse portfolio of clients and overseeing end-to-end digital experiences for web, mobile, e-commerce, and IoT.
Outside of work, I bake, sketch, cook, and explore — always with something new to learn just around the corner.
Let’s connect!!
Tools & Technologies
Experience
December 2024 – Present | Dubai, UAE
Belong | Full-time
Head of UX & Interaction Design (Lifestyle / Real Estate)
•Lead and manage UX/UI design projects across a diverse client portfolio, ensuring quality and efficient delivery.
•Direct collaboration with Frontend Development and Content Management teams on detailed design solutions.
•Design end-to-end digital experiences: navigation flows, information architecture, wireframes (lo-fi and hi-fi), and UI for websites, mobile apps, e-commerce platforms, microsites, intranets, portals, and IoT solutions.
•Contribute to business development through strategy, UX/UI pitches, and client presentations.
•Produce digital marketing content including email campaigns, social media creatives, and activation platforms.
•Develop and maintain design systems, style guides, and design specifications for consistency across all digital outputs.
•Stay current on emerging design trends and technologies to deliver cutting-edge solutions.
March 2023 – October 2024 | London, UK
Magiclick Digital | Full-time
User Experience Designer (Fintech)
•Derived use cases, personas, concepts, user journeys, and information architecture from qualitative and quantitative data.
•Conducted client workshops, user research, and delivered detailed reports.
•Created user flows, storyboards, prototypes, and wireframes using Figma, Adobe XD, and Miro.
•Designed interfaces for websites, tablets, mobile websites, and applications.
•Collaborated with cross-functional teams including product managers and developers, contributing to measurable increases in user engagement and satisfaction.
September 2022 – December 2022 | London, UK
Careology | Contract
Digital Product Designer (Medtech)
•Collaborated closely on design systems, web and mobile applications, and user research interviews.
•Applied WCAG accessibility guidelines throughout, given the healthcare context.
•Created marketing collateral including flyers and digital media creatives in collaboration with the brand team.
•Designed a user-centric mobile application interface that improved user engagement.
April 2019 – August 2021 | Mumbai, India
Taj Hotels | Full-time
Design & Communications Manager (Hospitality)
•Managed the full range of communication solutions for the organisation.
•Led UX design for the company intranet, including website and application design.
•Oversaw editorial design and production across digital, web, and print channels.
•Delivered stakeholder communications and employee engagement campaigns.
July 2014 – April 2019 | London, UK
Shell Account – Imagination, UK | Full-time
Global Communications Advisor (Oil & Gas)
•Worked with leading global design agencies to ensure consistent, on-brand communications aligned to Shell’s values.
•Covered web, mobile applications, ATL/BTL, film, video, and large-scale exhibition materials.
June 2011 – June 2014 | Mumbai, India
RedEye Media Pvt. Ltd. | Full-time
Senior Visualiser & Creative Designer (Edtech)
•Led a team of 4 designers to conceptualise and execute marketing campaigns across digital and print.
•Designed cross-platform visual content for websites, social media, email marketing, and traditional media, boosting engagement and contributing to client acquisition growth over 3 years.
April 2009 – March 2010 | Mumbai, India
Digit 9.0 web marketing | Full-time
Content Syndication & Creative Designer
•Managed video-sharing platforms (YouTube, Dailymotion) for clients including UTV Motion Pictures, Tips Films, and Warner Brothers.
•Designed YouTube and Dailymotion channel skins; ran digital campaigns, contests, and activities.
•Generated weekly and monthly performance reports for clients.
April 2007 – January 2009 | Mumbai, India
Softfocus Telefilms | Part-time
Research & Coordination / Assistant Art Director
•Assisted the Art Director across pre-production, production, and post-production.
•Worked on documentaries for SEWA (Self Employed Women’s Association).
•Contributed to reality shows airing on ColorsTV and Zee TV, including outdoor shoots across India.
Certification
- Agile User Experience Design and Research – LinkedIn Learning, 2024
- UX Writing Fundamentals – LinkedIn Learning, 2024
- Conduct UX Research and Test Early Concepts – Google, 2024
- Google AI Essentials – Google, 2021
- Certified Usability Analyst (CUA) – Human Factors International, 2018
Education
- MSc in User Experience Design — Kingston University, United Kingdom (2021–2022)
- Post Graduate Diploma in Design Communication — Lasalle College of Arts, Singapore (2010–2011)
- Bachelor of Mass Media (Advertising) — University of Mumbai (2007–2009)
Skills
UX & Product Design
User Experience Design · User Interface Design · Interaction Design · Design Systems · Wireframing · Prototyping · Storyboarding · Advanced Prototyping · Concept Development · User Research & Testing · Information Architecture
Visual & Brand Design
Visual Identity · Website Design · Mobile App Design · Editorial Design · Packaging Design · Print Production · Illustration · Style Guides / Moodboards · Digital Media Marketing
Tools
Figma · Adobe XD · Sketch · Miro · Jira · Hotjar · Zeplin · Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe Premiere Pro · Adobe After Effects · Procreate